News
August 1 2008 Shimano Turns on the Power
Shimano officially announced Dura-Ace Di2, a technologically advanced, electronic shifting option for the all new 7900 series Dura-Ace. Comprised of Dual Control type shift / brake levers, front derailleur, rear derailleur, and a battery pack, the new Dur...
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July 30 2008, 02:00PM PDT SHIMANO’S COASTING WINS GOLD “IDEA” AWARD
IRVINE, Calif. (July 28, 2008) – Shimano’s Coasting project, a design collaboration between the bicycle components leader, global innovation and design firm IDEO, and Coasting OEM partners, Giant, Raleigh and Trek, received the Gold IDEA Award in the Inter...
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June 19 2008 Fothen and Freire ride new DURA-ACE to victory
Markus Fothen celebrated the biggest victory in his career yesterday by winning the 5th stage of the Tour de Suisse. The German rider of Team Gerolsteiner was riding the new DURA-ACE 7900 groupset, providing the ideal symbiosis of lightweight, stiffness an...
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June 2 2008 Shimano Introduces 2009 Dura-Ace
Irvine, CA June 2, 2008 – Shimano introduces the all new 7900 series Dura-Ace. The new mechanical Dura-Ace group loses over 135g while maintaining it’s legendary durability and improving performance and ergonomics. Since 1973, Shimano’s Dura-Ace compon...
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May 23 2008 Shimano Helps to Build More Bike Trails
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April 18 2008 Lighter, More Powerful 2009 Saint Component Group
Redesigned Group Offers Riders More Options, Retains Legendary Toughness Shimano combines design and engineering prowess with current riding trends in all-mountain, freeride and downhill and mountain bikes, in the lighter and incredibly durable 2009 Saint...
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April 18 2008 Video: 2009 Saint Prototype
Shimano and Thomas Vanderham journeyed to Moab, Utah to put new Saint prototype parts to the ultimate test: a steep, never before ridden line scouted and sculpted by the Collective and Vanderham himself. The Collective, a renowned group of filmmakers and p...
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April 1 2008 Coasting.com has a new look!
The Coasting website relaunched on April 1, 2008 with a new look and improved features. Check out the new Coasting-equipped bikes for 2008. Connect with a local dealer. View and share cool places to ride in your home town and all over the US. Find fun reas...
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March 6 2008 Gilbert Victorious with Shimano Dura Ace Tubeless Wheels
Française Des Jeux rider Philippe Gilbert proved the competition worthiness of Road Tubeless wheels as he crossed the line first after a 22KM solo break away with his Dura Ace WH-7850 SL wheels in the Omloop Het Volk. The Belgian European semi-classic rac...
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March 5 2008 Shimano and IMBA Release New MTB Economics Study
Enjoying the outdoors is as natural as riding a bike and Shimano American Corporation and the International Mountain Bicycling Association (IMBA) have teamed up to promote how important the activity is. Shimano is a major manufacturer of bicycle component...
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