Shimano Alfine Pink Ribbon Fundraiser
Ellsworth Handcrafted Bicycles – Roxy bicycle
“Every one of us is affected by cancer. My aunt battled it this year and members of my staff have family members facing these challenges. I look forward to a world where we can all enjoy the health we dream of. Until that day, Ellsworth wants to do more than just hope and imagine. We want to be part of the cure.”
-Tony Ellsworth, president and foun... More
“Every one of us is affected by cancer. My aunt battled it this year and members of my staff have family members facing these challenges. I look forward to a world where we can all enjoy the health we dream of. Until that day, Ellsworth wants to do more than just hope and imagine. We want to be part of the cure.”
-Tony Ellsworth, president and foun... More
SHIMANO, BICYCLE FRAME BUILDERS UNITE FOR BREAST CANCER BENEFIT
Demonstrating a collective creativity and support for the cause of breast cancer awareness, Shimano and five renowned bicycle frame builders joined forces to create five very special custom bicycles that will be auctioned off to garner funds for much needed programs and research regarding young women and breast cancer provided by the Young Survival Coalition. Shimano and frame builders including ...
More
Shimano Turns on the Power
Shimano officially announced Dura-Ace Di2, a technologically advanced, electronic shifting option for the all new 7900 series Dura-Ace. Comprised of Dual Control type shift / brake levers, front derailleur, rear derailleur, and a battery pack, the new Dura-Ace Di2 7970 components provide precision electronic performance and integrate seamlessly with components from the 7900 series Dura-Ace group ...
More
SHIMANO’S COASTING WINS GOLD “IDEA” AWARD
IRVINE, Calif. (July 28, 2008) – Shimano’s Coasting project, a design collaboration between the bicycle components leader, global innovation and design firm IDEO, and Coasting OEM partners, Giant, Raleigh and Trek, received the Gold IDEA Award in the International Design Excellence Award (IDEA) competition presented by the Industrial Designers Society of America and sponsored by BusinessWeek. The ...
More
Fothen and Freire ride new DURA-ACE to victory
Markus Fothen celebrated the biggest victory in his career yesterday by winning the 5th stage of the Tour de Suisse. The German rider of Team Gerolsteiner was riding the new DURA-ACE 7900 groupset, providing the ideal symbiosis of lightweight, stiffness and performance. Finally out there to set new standards in professional cycling.
Fothen used also other high end SHIMANO components such as DURA-A... More
Fothen used also other high end SHIMANO components such as DURA-A... More
Shimano Introduces 2009 Dura-Ace
Irvine, CA June 2, 2008 – Shimano introduces the all new 7900 series Dura-Ace. The new mechanical Dura-Ace group loses over 135g while maintaining it’s legendary durability and improving performance and ergonomics.
Since 1973, Shimano’s Dura-Ace components have been at the forefront of pro racing and pro-level technology. Dura-Ace has continued its legacy of being proven in the peloton as wel... More
Since 1973, Shimano’s Dura-Ace components have been at the forefront of pro racing and pro-level technology. Dura-Ace has continued its legacy of being proven in the peloton as wel... More
